FAMA ("We") are committed to protecting your privacy and safeguarding your personal information. This policy sets out how we handle the information we obtain from you when you use our mobile application (“APP”).
We ensure that the provisions and obligations imposed by the Personal Data Protection Act 2010 are complied with at all times. Your use of APP is governed by this policy.
We collect information where it is necessary and relevant to our services provided. Upon registration with APP, we may collect the following information from you:
Mobile Phone Number
We may use the information above to provide or enhance the app-specific products or services, to facilitate the operation of APP, to help us understand how our users use APP, for our internal analytics and reporting, authentication and security (including fraud prevention) and to improve the functionality of APP.
Please note that the ability to collect certain personal information is controlled by your device, for example your device may control the ability to disclose your device's geolocation or provide access to your contacts, photos and/or camera. Please refer to the documentation for your device regarding how to allow or block the collection of location or certain device information. If you choose not to provide location or certain device information, some services you request may not operate effectively.
We use information held about you in the following ways:
To authenticate you and your device
To communicate with your device
To open and register APP account to join the Loyalty Program (membership program)
To identify you for multiple membership cards registered under your account
To update and notify you about rewards, products & services related to the loyalty program and other related services.
To provide you with relevant promotion information
To process your redemption
To provide you with services, offers and other content compatible with your device
To keep you updated with the information we think you may find useful or you are interested in or which you have requested from us
To identify visitors on APP
To carry out research on our users demographics or consuming habits
To provide you with location-based services, if applicable
To prevent fraud
Any of this information may be used by, and shared between us and our Business Partners where necessary to operate the Loyalty Program in order to provide our users with services relating to the Loyalty Program, to communicate with users, to status users, to promote offers to users, to fulfill users’ requests including redemption orders, and for identification purposes. We may also use that information, and share it with the Business Partners in order to facilitate various services to users, to extend benefits and special offers, and for marketing purposes including planning, product development, telemarketing promotions, research and other carefully screened marketing program or activities, which we and/or the Business Partners believe are likely to interest users.
All information you provided to us is stored on our secure servers and will be kept strictly confidential. We will take all practicable steps to ensure the security of your personal data at all times from any unauthorized access. We will endeavor not to disclose any personally identifiable information to any organization unless necessary to operate the Loyalty Program if we are legally required to do so by law. You will be treated as having given permission for disclosures referred to in this policy.